Modification History
LGADMIN425A Release 2: Layout adjusted.
LGADMIN425A Release 1: Primary release.
Unit Descriptor
This unit covers preparing and developing an integrated communication plan to enable the effective communication to the community and specific groups of council services and other relevant information. The unit is suitable for a range of contexts in the organisation and can be applied to promotional and marketing material, informative material and material related to specific events or activities.
Application of the Unit
This unit supports the attainment of skills and knowledge required for competent workplace performance in councils of all sizes. Knowledge of the legislation and regulations within which councils must operate is essential. The unique nature of councils, as a tier of government directed by elected members and reflecting the needs of local communities, must be appropriately reflected.
Licensing/Regulatory Information
Not applicable.
Pre-Requisites
Not applicable.
Employability Skills Information
This unit contains employability skills.
Elements and Performance Criteria Pre-Content
Elements describe the essential outcomes of a Unit of Competency |
Performance criteria describe the required performance needed to demonstrate achievement of the element. Where bold italicised text is used, further information is detailed in the Range Statement. Assessment of performance is to be consistent with the Evidence Guide. |
Elements and Performance Criteria
ELEMENT |
PERFORMANCE CRITERIA |
1. Develop communication objectives |
1.1 The target audience is identified. 1.2 Relevant and appropriate media are identified and assessed in accordance with council requirements and audience needs. 1.3 Relevance of existing materials and activities is assessed based on changing communication needs and organisational policies. 1.4 Communication objectives are determined and integrated into council strategies and priorities. |
2. Prepare a communication plan |
2.1 The elements of a communication plan are determined in accordance with council requirements. 2.2 Forms of communications are evaluated in relation to communication objectives. 2.3 Promotions are evaluated for inclusion in the communication plan. 2.4 Objectives of the communication plan are developed and evaluated for cost effectiveness and for effectiveness. 2.5 Communication plan is prepared in accordance with council requirements. |
3. Implement the communication plan |
3.1 Resources required to complete the communication activities are obtained. 3.2 Responsibilities and functions are allocated to relevant personnel. 3.3 Communication materials are developed to suit purpose of the communication activity and requirements of the audience. 3.4 Professional assistance in the development of materials is sought as appropriate. 3.5 Communication is paced and sequenced to meet a range of requirements and types of audience. |
4. Review and report on the communication plan |
4.1 Feedback mechanisms are established and utilised to evaluate and review communication activities. 4.2 Reports are prepared in accordance with organisational requirements. 4.3 Communication activities are adjusted as appropriate. |
Required Skills and Knowledge
This describes the essential skills and knowledge and their level, required for this unit |
Required Skills |
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Required Knowledge |
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Evidence Guide
Overview of assessment requirements |
A person who demonstrates competency in this unit will be able to perform the outcomes described in the Elements to the required performance level detailed in the Performance Criteria. The knowledge and skill requirements described in the Range Statement must also be demonstrated. For example, knowledge of the legislative framework and safe work practices that underpin the performance of the unit are also required to be demonstrated. |
Critical aspects of evidence to be considered |
The demonstrated ability to:
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Context of assessment |
Competency is demonstrated by performance of all stated criteria, with particular attention to the critical aspects and the knowledge and skills elaborated in the Evidence Guide, and within the scope of the Range Statement. Assessment must take account of the endorsed Assessment Guidelines in the Local Government Training Package. Assessment of the performance requirements in this unit should be undertaken in an actual workplace or simulated environment. Assessment should reinforce the integration of the key competencies for the particular AQF level. Refer to the key competency levels at the end of this unit. |
Relationship to other units (prerequisite or co-requisite units ) |
To enable holistic assessment this unit may be assessed with other units that form part of the job role. |
Method of assessment |
The following assessment methods are suggested:
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Evidence required for demonstration of consistent performance |
Evidence should be collected over a set period of time that is sufficient to include dealings with an appropriate range and variety of situations. |
Resource implications |
The learner and trainer should have access to appropriate documentation and resources normally used in the workplace. |
Range Statement
The Range Statement relates to the Unit of Competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording in the Performance Criteria is detailed below. |
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Forms of communication may include: |
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Promotions may include: |
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The communication plan may include: |
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Key stakeholders may include: |
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Feedback mechanisms may include: |
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Unit Sector(s)
Administration